We believe in the dream of outdoor living. But not in the way that outdoor cooking has been done until now.
Crouching over a smoky barbecue, constantly flipping and prodding, the food burnt on one side and raw on the other. Scurrying indoors every time there's the threat of rain.
Food that is – all too often – something of a disappointment.
We want cooking outdoors to live up to its incredible potential.
To be entirely effortless for anyone. To be for every type of food – from seafood to bread to vegetables to ribs to roasts to fish to fruit to pizza. To take everything you cook to a level of flavour you thought you could never achieve at home. To be for every day of the year, from rain to shine to snow.
And last – but not least – to be beautiful.
We believe you can feel like a chef every time you cook. With Charlie. The outdoor charcoal oven.
The Charlie Oven came about from a love of baking bread. Tara, our CEO and Co-founder, was a keen home baker. So she searched for an oven that would reach a high enough temperature to create the perfect loaf. This was when she came across charcoal ovens in commercial kitchens. Having tried one out, she quickly realised this type of cooking was perfect for all kinds of food. So the challenge was to take something from professional kitchens and translate it into something perfect for home use.
The name Charlie comes from a play on charcoal, and Tara's sister is called Charlotte. Charlie just felt right. We wanted a name with personality and could be male or female.
For us, it's transformed the lovely outdoor space we've spent time, thought, and money creating. The old BBQ thing (if we're honest with ourselves) was always something of a victory of style of substance. Of fun with friends and a bit of cooking theatre over actual, tasty, delicious food. It never seemed to bring the best out of us as chefs!
Goodbye BBQ. Hello Charlie Charcoal Oven. For us, it's been an infinitely better way to cook outdoors, to cook with charcoal, to cook all year-round - and to be a design statement in our back garden. It's just as easy and relaxing to use as it is to sit and enjoy the food and company.
We've made Charlie in Britain to cope with the British weather. With proper, professional-grade materials. Built to last and work in snow, rain, or shine. Built to be a pleasure to use and admire - and to bring the best out of us as cooks, hosts, parents and friends.
And our Charlie Oven rarely gets a day off. From pizzas, sourdough bread, roast chicken, and salmon … to vegetables that the kids will actually eat.
We want everyone to have the joy of cooking in a Charlie Oven at home. For us, it's not about elaborate cooking techniques; it's a simple piece of kit to use, it's hassle-free, and it can cook lots of food at the same time.